By Ken Hegan for MSN Travel

Ah, I see USA Today has added to its rich pedigree of Pulitzer Prize-winning journalism. On Wednesday, they hyped a study that claims women are least attractive on Wednesdays at 3:30 pm.

This groundbreaking news item was, of course, written by a geezer who’s not much of a looker himself.

Spa woman

She wore makeup to look good for her masseuse Photo by OJO Images / Rex Features

The study was conducted in the U.K. to promote a tanning product called ‘St. Tropez Gradual Tan Plus Anti-Ageing Face’. The company’s ‘scientists’ found that women feel and look their worst on Wednesday afternoons because…bah, who really cares, right?

I only brought this up so I can offer a relaxing antidote to annoying USA Today articles. It’s a travel site called is a new Canadian search engine that contains details & contact info for 20,000 spas worldwide. This site is an offshoot of SpaFinder® Wellness Inc., which Forbes chose as the “Best Spa Website for Spa Travel” in the U.S.

So if you’re a Canadian woman who’s stressed out by surveys on how hideous you supposedly look, consider taking a spa holiday.

Spafinder is simple to use. Just pick a destination city or postal code and tell Spafinder to do the rest. The site then offers you an exhaustive list of spas in your interest range, and tells you if the spas are vacation, day, medical, and/or luxury.

You can also search the site for yoga and pilates studios, health clubs/gyms, and alternative therapies such as acupuncture and reflexology. When you’ve found the right spa for you (and your stressed out girlfriends), you can even use the site to find deals on flights & hotel packages.

They also offer gift cards ranging from $25 to $1,000 CDN. No fees or expiration dates.

Great idea for a travel site, no?

Yet another reason to sigh each winter when the Yellow Pages gets dumped on your doorstep.

— Ken Hegan

Read more of Ken’s travel stories here and follow Ken on Twitter: @KenHegan